ProSun Releases New Model of World’s Only Trackless Hydro Massage
The Automated Spa by ProSun International, LLC
Customer Connection: Tiki Tan Salon & Skincare
Customer Connection: Triple T Tanning, Active Wear and More
Customer Connection: Splash Tan
Customer Connection: Action Tanning
Possible Tax Deductions on Equipment Purchased or Leased in 2018
ProSun Introduces the Luxura Vegaz
Have you heard of the Fit-Bed?
ProSun’s Digital Presentation for IHRSA TradeShow 2018
Fitness Center Competitive Advantages
ProSun Attends Anytime Fitness Convention 2017
ProSun International, LLC to Attend and Offer Hydro Massages at AB Show
AquaFrixio Praised by Anytime Fitness Clermont
How Many Lamps Should I Have for a Home Tanning Bed?
Fitness Center Competitive Advantages
The Automated Spa by ProSun International, LLC
From Basic Hotel to Dream Destination
Customer Connection: 908 Group
The Automated Spa by ProSun International, LLC
Hydro Massage is a Great Community Perk or Pay Benefit
Possible Tax Deductions on Equipment Purchased or Leased in 2018
Fitness Center Competitive Advantages
ProSun Introduces the Luxura Vegaz
The History of Tanning
ProSun Releases New Model of World’s Only Trackless Hydro Massage
The Automated Spa by ProSun International, LLC
ProSun Attends Anytime Fitness Convention 2017
The World-Wide Exclusive Technology You’ll Want in Your Business
ProSun Introduces the Luxura Vegaz
ProSun’s Premiere Orlando Tradeshow Digital Display
ProSun Announces Premiere Orlando 2018 Show Special & Free Raffle!
ProSun International Exhibits at Premiere Orlando 2018 Featuring the Automated Spa & V3
Customer Connection: Tiki Tan Salon & Skincare
The Automated Spa by ProSun International, LLC
Red Hot New Product Alert!
Customer Connection: Lucida Beauty Studio
Fitness Center Competitive Advantages
Learn How to Market Your Salon
How To Have Customers Choose Your Tanning Salon – 7 Tips
6 Ways To Improve Your Customer Experience
How To Have Customers Choose Your Tanning Salon – 7 Tips
Know the Differences of Wink-Ease Eyewear
How To Make A Spray Tan Last
4 Benefits of Stand Up Tanning Booths
Know the Differences of Wink-Ease Eyewear
Introducing the New Luxura V8 and V6 Tanning Booths
Know the Differences of Wink-Ease Eyewear
How To Make A Spray Tan Last
ProSun International, LLC is Attending the American Suntanning Association World Summit 2017
Diversify Your Way to Becoming an Automated Tanning Spa
ProSun Introduces the Luxura Vegaz
4 Tips On How Salons Can Survive Slow Season
The History of Tanning
8 Sales Tips For Charging Your Tanners For Eyewear (& State Regulations)
Know the Differences of Wink-Ease Eyewear
How Not to Ask to See Your Tanning Customer’s Eyewear
How To Make A Spray Tan Last
Red Hot New Product Alert!
Possible Tax Deductions on Equipment Purchased or Leased in 2018
ProSun is attending the Anytime Fitness 2018 Annual Conference Tradeshow
ProSun’s Premiere Orlando Tradeshow Digital Display
DIY Salon & Spa Items Series: Body Wraps
Tips For Buying a Used Tanning Bed

4 Tips On How Salons Can Survive Slow Season

September 14, 2018   By Admin

Maybe this is your first slow season as a tanning salon owner and you’re stumped on how to keep the summer heat from causing business to go up in flames. Or, you’re a seasoned veteran at the highs and lows of the tanning calendar and just need a refresher. Of course the best thing you can do is save during busy season. Typically salons see double, sometimes even quadruple the amount of business during busy season as they do during slow season, so by budgeting accordingly you can stretch your money through the “dry” months. That’s probably an obvious one though. Don’t stress! Here are four proven ways you can survive slow season this year:

1. Promotions

Now is the time to ramp up your specials. You’ll need to look at past promotions to see what has worked best for your location, but of course consider what you haven’t tried yet. Knowing your customers and what kind of specials they’ll find most beneficial is important for this as well. Below are some examples of those promotions.

  • Rainy Day Delight – Come in while it’s raining and warm up with an upgraded session ($1 upgrade for package holders, discounted price for new customer in upper level bed).
  • Glow Before You Go – Bring in your upcoming travel itinerary for a buy one get one free session and get bronzed for your trip.
  • Bring a Bestie – Bring in a friend and you’ll both receive 3 free lotion packets with the purchase of 5 sessions.
  • Happy Hour – All sessions or packages purchased from (your least busy hours) are 50% off.
  • Text Alert – Customers who sign up for text messages or email blasts will receive surprise day-of specials, only valid for the day.

2. Diversify Your Salon

Offering services other than tanning is a great way to not only keep current tanners coming in, but to attract customers who will come solely for new spa oriented services. Some of those services can include red light sessions, or massage. In order to avoid operational costs, a water massage therapy system like the AquaFrixio can be initially set-up with controlled settings to then be operated by users on an easy-to-navigate touch screen. Customers can receive 2-in-1 automated spa services with the attachable RenuvaSkin FSR red light canopy. Expanding with automated spa services lets you create new package options, promotional opportunities, and keeps traffic flowing, allowing you more chances to make product sales!

3. Partner with other businesses

Partnering with other businesses to cross promote is a good move for a couple of reasons. For one, you’re building close relationships with other owners or managers who will likely refer your business to customers looking for your services. Something as simple as leaving small flyers by a front check-in/out area will catch the attention of the right target audience, this is why fitness centers are ideal. This kind of promotion essentially costs nothing and will drive new customers into your salon.

4. Learn & Connect

Slow season doesn’t mean slack off, but it does mean take advantage of down time to get more involved in the indoor tanning community. Learn how your salon can better advocate for smart tanning and keep the industry thriving positively. Consider partaking in some of the following strategies:

  • Tanning Conferences & Expos: Attend tanning conferences or expos to network with other salon owners
  • Connect with Customers: Discover new ways to connect with your customers
  • Be Social: Jump start or revamp your social media pages
  • Be accessible: Make it as convenient as possible for your customers to get in touch with you
  • Use social media advertising tools: Promote your business and any specials you have going on via social media advertising tools. It is a cheap, easy way to get the word out and increase traffic to your business.

At the end of the day, the best way to smoothly transition in and out of slow season is to know your business and customers inside and out. If you aren’t fully invested and knowledgeable on the trends of what’s happening in your salon, you might find it difficult creating a successful approach to tackling nearly half of your year. However, by diversifying your salon and promoting those services in all the right ways and places, you should be able to weather the heat of the summer!

For more information on diversifying your salon this season, contact ProSun at (877) 725-2236 or sales@prosun.com.

Leave a Reply

Your email address will not be published. Required fields are marked *